SIP Certified Gets a Glow Up: Fresh Look. Smarter Tools. Same Credibility.
SIP Certified is stepping into 2026 with a refreshed brand, redesigned website, and revitalized tools to help members tell their sustainable story with more confidence and clarity.
Developed in partnership with Likely Story Strategies, this rebrand is more than a visual update. It’s a strategic evolution grounded in research.
64% of consumers rank environmental sustainability as a top buying factor.
SIP Certified members already meet rigorous, science-based standards. Now, they have stronger tools to communicate that value in the marketplace.
“You did the work. We built the tools to help it work for you,” — Beth Vukmanic, Executive Director of Vineyard Team
Why the Refresh?
We went straight to today’s wine buyers to understand what influences their decisions.
Here’s what we heard:
-
Shoppers want transparency — the story behind the bottle matters.
-
Trust carries weight — especially when backed by third-party certification.
-
“Better-for-you” products are growing — consumers are drawn to wines that do good and taste great.
The refreshed SIP Certified identity meets this moment with clearer messaging, a bold new look, and practical tools designed to help certified brands stand out.
The New SIPCertified.org (Now Live)
The redesigned website serves both sustainable winegrowers and the consumers looking to support them.
What’s new:
-
Wine Finder — Quickly locate certified wines near you
-
Real Sustainable Stories — Meet the growers and winemakers behind the seal
-
Impact Stats — Clear, credible proof for conscious consumers
-
Member Resource Hub — Streamlined certification tools, timelines, and ready-to-use marketing materials
Whether you're showcasing your sustainable practices or shopping with your values in mind, the new platform makes it easier to find, share, and trust SIP Certified wines.
Same Standards. Fresh Tools. Greater Impact.
SIP Certified remains grounded in rigorous third-party verification — protecting people, the planet, and prosperity across the wine industry.
This refresh amplifies that credibility with a voice and visual identity designed to resonate with today’s wine lovers.
Explore the new look at SIPCertified.org and follow along at @SIPCertified and #SIPFW as the campaign rolls out.
« Back to News Index