134: Seasons of Sustainability - Summer | Marketing Tip Monday
We know customers are looking for wines labeled as sustainable. To help you communicate your sustainable practices with customers we are bringing you Marketing Tip Mondays from SIP Certified. Let’s listen in to our latest tip so you can show your customers that you share their values.
Seasons of Sustainability: Summer
While many industries slow down in the summer, the warmer, longer days bring a boost of activity in the world of wine. We can always expect to see an increase in tourists and locals looking to explore the wineries and vineyards in the coming summer months, all while the excitement of harvest brews behind the scenes. Here are some tips to help prepare you for the busy season ahead!
Teach your team about your practices so they can make your customer's experience special. Bring your farmer or winemaker into your next team meeting to talk about what’s going on right now from conserving water by monitoring soil and plant moisture status to conserving energy in the cellar with night fans. These timely practices are also perfect for social media.
We also have two great PDF downloads you can share with your staff to help them answer the most frequently asked questions in the tasting room like “What is an example of sustainable farming?” and “How often do you water the vines?”.
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