172: The most important "P"... | Marketing Tip Monday

Of the 3 Ps of Sustainability (People, Planet, and Prosperity), People is no doubt the most important one. Without the supporters, partners, and cherished friends in our community, who would be here to enjoy the prosperous planet we are all striving toward?

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

This week's Marketing Tip is a bit different than previous tips. We want to share how the parent non-profit organization of the SIP Certified program, Vineyard Team, helps children of vineyard and winery workers achieve their dreams of higher education. Applications for the Juan Nevarez Memorial Scholarship are open through March 31st, 2023. If you work in California's wine industry, you probably know several people who are eligible to apply for the scholarship!  

Investing in future generations

Vineyard Team’s Juan Nevarez Memorial Scholarship is our way of giving back to the community and contributing to a prosperous future of educated and determined professionals. This funding supports students and their families in achieving their dreams of successful graduation to pursue a professional career. The majority of awardees are first-generation college students, who have more barriers when it comes to attaining higher education.

This isn’t designed to be a one-time award. Starting in 2023 we will award two- and four-year scholarships, complete with a graduation bonus to help them launch into the next phase of life. The total will end up being in the range of $6k to $20k per student. We’ve also invested in a program mentor, Alex Gonzalez, who will be a resource to the students. This upgraded scholarship is possible because of the local non-profit Must! Charities recognized the importance of this program and have created a matching funds program for us.

Share this scholarship opportunity!

Applications for the Juan Nevarez Memorial Scholarship are open March 1st – 31st. Please share this opportunity with your team by posting and electronically sharing the flyer (available in English and Spanish), and sharing the paycheck inserts with your payroll facilitator so they can reach the families of your operation’s workers/employees -- who are likely eligible for this opportunity!

You can help the program flourish

To receive the gifted money from Must! Charities, we need to raise matching funds each year. In the true spirit of sustainability, we want to create a program that has long-lasting funds so that we can continue to better the lives of our industry's children for decades.

Use the link in the show notes to make a donation to the program, and share this podcast with those you think could benefit from learning more about the Juan Nevarez Memorial Scholarship.

Stay tuned for more Marketing Tip Mondays, where we will help you explore ways of incorporating your brand's sustainable practices into your messaging.

Check out the show notes for links to the scholarship flyers, paycheck inserts, application, to donate, to read stories from our incredible scholars, and to sign up for our biweekly Marketing Tips newsletter.

Until next time, this is Sustainable Winegrowing with the Vineyard Team.