312: Why the Best Ag Tech Is Built With Growers

The biggest challenge in ag tech isn’t innovation — it’s making tools that actually work on the farm. Matthew Hoffman, General Partner and Head of Farms at Reservoir, shares how the company is helping ag tech startups develop tools that solve real farming challenges.

By partnering directly with specialty crop producers, including winegrape growers, Reservoir gives companies access to farms, equipment, and real-world feedback to refine technologies before they reach the market. Matthew highlights emerging innovations in autonomous equipment, robotics, machine vision, and farm management technology, and explains why grower involvement is essential to creating solutions that fit the realities of vineyard operations. 

Resources:  

• 6/10/2026 REGISTER: Technology Field Day Tailgate 
• 129: The Efficient Vineyard Project 
• 233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models 
• 249: Making it Easier to Use Satellite Data in Agriculture 
• Matthew Hoffman - LinkedIn 
• Reservoir 
• Reservoir - LinkedIn 

Support the Podcast: 

• Make a Donation 

Vineyard Team Programs: 

• Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education 
• Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings 
• SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards 
• Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year 
• Vineyard Team Membership - Connect with a community advancing sustainable winegrowing